Logo & Identity

Torin

Torin is a motor manufacturer based in the UK. I was tasked with transforming the branding and logo to better represent the brands ethos and core values during a pivotal time of transformation at the company. The key elements of the brief were to emulate “quiet confidence” in their ability, demonstrate “high technical accuracy”, “energy efficiency”, and “technical superiority”, as well as be symbolic as an “industrial brand”. Torin’s main product inspired the final logo mark, a “fan scroll” that encompasses a “snail shell” shape. The typography was selected to emulate the rigidity and precision of an industrial brand. The casing was set at a lowercase typeset to help embody the “quiet confidence” set out in the brief.