National Press
Daily Mirror Bespoke Advertising
I created various advertorial designs, working with many household brand names. All advertorial briefs were created on a client-by-client basis, however, all designs were created to combine the Daily Mirror look, feel, and tone, as well as incorporating the clients’ branding. I would work with editors, brief photographers, printers, and clients to produce the final product. A few of my favourites are featured below.
John Smith’s People’s Race
The John Smiths People’s Race was an exciting first project at the Daily Mirror. This unique opportunity gave me a chance to creatively design for a subject I was personally passionate about, and also gave fearless readers the chance to be a jockey for the day at the Grand National, as well as learn about the care and up-keep of the horses.
Tesco Easter Scented Advertorial
In collaboration with Tesco, I created the newspapers first ever scented advertorial. The yellow ink was scented with a hot cross bun smell. I worked closely with the printers to achieve the correct ratio of yellow ink, as well as Tesco for amends and sign off. There was no escaping the smell of hot cross buns!
Oral B “Smile Britain”
Oral-B campaign to promote all things dental hygiene. The content was full of expert advice on keeping Britain’s pearly whites clean and sparkly. The look an feel was designed to be as close to the Daily Mirror brand as possible, therefore I needed to work closely with the editorial team for their sign off, as well as the clients. We even created a unique masthead for the campaign, something which had not been allowed before.
Setanta Sports
I creatively designed bespoke display adverts for Setanta Sports promoting the weekend’s football games. These are repeated weekly. Setanta required an energetic, punchy approach to their small horizontal adverts, as they featured within the busy sports section of the newspaper. With access to The Mirror’s library of editorial player pics, the rest was up to me! Don’t ask me what the scores were!
Pride of Britain Awards
Various assets were creatively artworked according to brand guidelines for the prestigious Daily Mirror, Pride of Britain Awards. I helped create a variety of assets needed to promote the event, these included banners, shop displays, invites and any other stationery required.