Sub-Brand Identity, Packaging & Exhibition

Vent-Axia Premium Range

I creatively led a premium style sub-brand, specifically created for the retail market and Vent-Axia’s key retail stakeholders Wickes, B&Q and Screwfix. The design was to emulate quality and have clear messaging for consumers to understand. Graphic work includes, brand guidelines, packaging design, in-store display and exhibition, as well as various web assets. The initial concept stemmed from a packaging project design for the launch of their innovative new product, the PureAir Sense.