Packaging Design

Butternut Box

I created a packaging concept for Butternut Box’s new range of dog treats utilizing their brand guidelines and asset library. The hierarchy of messaging needed to be established and key points relevant to the concept needed to be organised and applied to the design. This included additional illustration in the Butternut Box style, image research and creatively adapting every aspect of the design to meet the needs of the brief.
The school concept (including headline copy), chosen colour scheme, layout, and chosen asset arrangement were all creatively led by myself.