Logo & Identity
Charlwood Aesthetics
A local aesthetics business required a new logo design for its website, social media, signage, and stationery. They wanted something classic and illustrative, initially exploring facial illustration. The core ethos of the business is about enhancing natural beauty, therefore the logo needed to support that, with a clean and simplistic approach.
Logo Development
Logo development and early font exploration. The final idea took the form of a “C” in a calligraphic style for a more effortless appearance to support the company’s narrative of quality and natural beauty. The fonts compliment the calligraphic style creating a sense of balance.
The fonts were chosen to encompass quality, individuality and precision.
Illustration and concept development. The idea of a linear look and feel was a deliberate nod to the contour corrective nature of the business.
