Logo & Identity

Diffusion

I was tasked with a brand re-design for the industrial fan coil manufacturer, Diffusion. Diffusion provides award winning fan coil units to large scale commercial build projects based in London. Noteable projects include; The Shard, The Walkie Talkie Building and One Bishopsgate Plaza. They wanted to be recognised as a British based manufacturer due to the significance of the locality of manufacture to site. In addition, Diffusion wanted a brand design that reflected the quality and prestige of their unique and trusted modular product portfolio. The designs were required to emcompass a unique concept, modernized logo and bold asset library – visually clarifying their “why” and their new core messaging of “Build your project on trust”. As creative lead, I set about designing a new look and feel for Diffusion.